115: Strategic Enrollment Basics

Activity: Asking the Right Questions

Resources your staff member will need:

People: Direct the staff member(s) to an individual that has access to institutional enrollment funnel data and summary statistics for the past year.

Supplies: Enrollment data and/or reports for the past year and a list of enrollment and recruitment activities for the past year and for the upcoming year.

Technology: The staff member(s) will need a computer with word processing capability, Microsoft Excel and a printer.

Work Product Form:

If no modifications occur, the work product for this activity will take the form of a recruitment funnel worksheet and a report on the effect the admissions counselor can have on funnel metrics. The standard work product may be modified if so desired.

The Staff Member’s Task:

Direct the staff member(s) to an individual at the institution with access to institutional data for each of the recruitment funnel stages for the past three years and a list of all of the admissions events planned for the upcoming year. Once the information has been obtained the staff member should complete the worksheet contained in the ACBT 115 Exercise 1.xls file. This is a Microsoft Excel file. The directions within the file will assist in the completion of the worksheet.

Upon completion of the worksheet, the staff member(s) should briefly discuss in written form how they will be able to affect each of the numbers on the worksheet. The discussion should include both a general approach and at least one specific thing that can be added or changed in order to increase funnel efficiency.