Course Outline 0115:  Strategic Enrollment Basics

Author:  Rick Zeiser, Dean of Admissions

School: University of Hartford

Description:  Enrollment management has become a complex and sophisticated endeavor. The competition for quality students has never been higher. This course will help you understand how to manage the enrollment management process so that your college or university is successful in enrolling the right students and the right amount of students. The stakes are high. Many colleges and universities are dependent upon student generated revenue. This course will help the new admissions counselor understand the importance of managing and leveraging financial assistance, and using geo-demography and predictive modeling.

Lesson One: Enrollment Management Overview

Lesson Two: Enrollment Management Concepts

Lesson Three: Moving Students Through the Funnel

Lesson Four: Geodemography

Lesson Five: Putting Predictive Modeling to Use

Lesson Six: Strategic Use of Financial Assistance

Lesson Seven: Understanding Discount Rates