Course Outline 0105:  Relationship Letters and Emails  

Author: Maryelizabeth Kelly Amico, Former Assistant Vice President for Undergraduate Admissions

School : The College of Saint Rose

Description: This course focuses the counselor on how to create relationships with their prospective students using written and electronic communication. The course also covers important aspects of admissions marketing and communication timing issues that counselors need to know.

Lesson One: Understanding the Need to Build Relationships with Students

Lesson Two: Building a Communication Plan

Lesson Three: Enhancing Communications

Lesson Four: Written and Email Communications

Lesson Five: Understanding Admissions Marketing

Lesson Six: Communications Timing

Lesson Seven: Post Search Communication  

Lesson Eight: Current Student Involvement in Communications

Lesson Nine: Faculty and Administrative Communications

Lesson Ten: Financial Aid Communication

Lesson Eleven: Alumni and Board Member Involvement

Lesson Twelve: Functional Requirements