Course Outline 0103:  Open Houses and Special Events  

Author: Mary Beth Carey, Vice President for College Admissions and Financial Assistance

School: Drew University

Description: The objective of this course is to ensure that admissions counselors understand how to plan on-campus recruiting events.  The course teaches the counselor how to correspond with the various departments within a college that are needed to successfully stage an event. Communication strategies with prospective students concerning campus events are covered as well. 

Lesson One: Event Basics

Lesson Two: Long Term Planning

Lesson Three: Long Term Planning - Involving the Appropriate Constituencies

Lesson Four: Short Term Planning - Two Months Before an Event

Lesson Five: Short Term Planning - One Month Before an Event

Lesson Six: Short Term Planning - One Week Before an Event

Lesson Seven: Professionalism

Lesson Eight: Evaluation